DTCFor brands doing $500K – $50M/yr

The marketing channel your competitors are crushing. And you're not.

Drop your store URL. In two minutes, we'll show you the biggest growth channel you're missing, who's already winning it, and what the gap is costing you per year.

FREEThe channel you're under-using, the dollar gap, and the competitor winning it — emailed to you.

$7The step-by-step 30-day plan to actually capture it. Optional — only if you want the playbook.

Free report · Biggest channel gapEXAMPLE

$148,000

/YR · ESTIMATED REVENUE LEAK · CHANNEL: META ADS

EXHIBIT A · COMPETITORS WINNING META ADS TOP 3 OF 10

Meta Ads

85% of comparable stores run Meta Ads
YOU = 0

competitor-a.com ~$210K/yr 42 active ads

competitor-b.com ~$140K/yr 28 active ads

competitor-c.com ~$95K/yr 19 active ads

you $0/yr 0 active ads

01 /How it works

STEP 01

Drop your URL.

Paste your store domain and email. No signup, no credit card.

STEP 02

We scan 10 competitors.

Live data across Meta, Google, TikTok, email, SMS, Pinterest, affiliate.

STEP 03

Report in 2 minutes.

Your gap, in dollars — emailed to you. Reads in 3 minutes on your phone.

02 /What your $7 unlocks

SAMPLE · YOUR NEXT BEST MOVE $7 REPORT

Launch Meta for your store.

The opportunity: 85% of comparable apparel brands run Meta. You don't. The gap is worth an estimated $81,000 to $180,000/yr.

Proof: Vuori runs Meta as a core channel. You're competing with stores that already have it.

/ Your 30-day build path

Week 1. Set up Meta Business Manager, connect your pixel and product catalog, and turn on the Conversions API so tracking survives iOS opt-outs.

Week 2. Produce 3 to 5 creatives per angle (problem, social proof, offer), a mix of static and UGC-style video.

Week 3. Launch one Advantage+ Shopping campaign plus one broad prospecting campaign at a budget you can sustain for 30 days.

Week 4. Add a retargeting campaign for site visitors and add-to-carts. Let winners run, cut the bottom third of creative weekly.

/ 3 quick wins you can do today

Verify your domain and claim your pixel in Business Manager today.
Turn your 3 best organic posts into ads. Proven content, paid reach.
Build a basic retargeting audience so you stop losing warm visitors.

/ What to measure

Blended ROAS, cost per purchase, and new vs returning revenue. A healthy new Meta program clears 1.5 to 3x blended in the first 90 days, then scales.

This is an example. Your report is built from your store's real data — your channel will be whichever one you're most under-using vs your competitors (Meta, SMS, Pinterest, TikTok, or affiliate), with your numbers and a named competitor.

/ TRUSTED BY DTC BRANDS

03 /Client voice

CLIENT QUOTE · HIBI, CEO · CLUB OFF-PISTE

This Meta Ads audit was incredibly thorough and eye-opening. Most services gloss over surface metrics — this went deeper. It revealed which audiences I was over- and underspending on, and showed me exactly where budget was being wasted. Absolutely worth it.

/ Built by

Ratz Pack Media

Ad accounts reviewed 250+

Generated for clients $300M+

Years on Meta 10+

ratzpackmedia.com →

04 /Questions

Is this really free?

Yes — your channel diagnosis (named channel, dollar opportunity, who's running it) is completely free, no credit card. If you want the $7 blueprint on how to actually execute it, that's an optional unlock at the end. We also offer full-service help (channel buildout, creative, ongoing management) for brands that want it done for them.

How do you know who my competitors are?

We pull your category from your store (you can override it), then identify the closest competitors using Storeleads, Meta Ads Library, Google Shopping data, and SimilarWeb. You can also specify competitors manually in the "Customize" field above.

What if I'm already running every channel?

Then we'll tell you that — and instead surface the channel where you're under-running vs competitors (e.g. you have 6 Meta ads but the category average is 40). You'll also get a within-channel optimization recommendation.

What exactly is in the email?

A scannable report: your #1 channel gap, the dollarized annual cost, the competitors winning that channel, and category benchmarks. Designed to read in 3 minutes on your phone. The optional $7 blueprint (offered at the end of the email) is the execution playbook — step-by-step setup, creative direction, and budget framework for that channel.

Will I get spammed?

No spam. After your report, expect a short series of emails from Ratz Pack Media about DTC marketing — case studies, audit insights, and offers. One-click unsubscribe on every email. We never sell or share your email.

How accurate is the dollar figure?

It's an estimate — modeled from category-average $/click, your current ROAS where we can infer it, and competitor ad volume. Treat it as a directional opportunity size (within ±30%), not a forecast. The directional answer is usually what matters: is the gap worth $5K/yr or $500K/yr?

/ AS SEEN IN